I don’t know what AI is going to do to the job market. I don’t know if it’s going to be humanity’s great salvation or our downfall. I don’t have predictions about where this technology is heading or what it means for society.

But here’s what I do know: AI is making it possible for regular people to create things they couldn’t create before. And watching people use it to unleash their creativity? That brings a lot of joy and laughter.

Last month, one of my colleagues at the Ministry used AI to create a birthday song for one of his employees. Not just any generic birthday song—a fully produced, personalized, genuinely funny song that referenced inside jokes, the person’s quirks, moments from their time working together. The song is live, it sounds great, and it’s hilarious.

AI isn’t just about efficiency or automation. It’s giving people the ability to create things that bring joy, personalized songs, beautiful infographics, written expression, things they could never have made on their own.

TOMER ROZENBERG

Could my colleague have created that song without AI? No. He’s not a musician. He can’t produce music. He doesn’t have those skills. But he had the idea, the humor, the personal knowledge of his employee. AI gave him the tool to translate that creativity into something real.

And the result? A room full of people laughing together. A birthday celebration that felt more personal, more creative, more special than it would have been otherwise. Joy created through technology that enabled expression that wouldn’t have existed without it.

That’s what I find interesting about AI. Not what it might do to employment or society. But what it’s already doing – giving people tools to create, express, share, and connect in ways they couldn’t before.

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Creating Things That Bring People Together

What struck me about that birthday song wasn’t the technology. It was the human element. My colleague could have just bought a generic card or sung “Happy Birthday.” Instead, he put thought and creativity into making something personal, something that would make everyone laugh, something that celebrated this specific person.

The AI was just the tool that made it possible. The creativity, the humor, the personal touch—that all came from him. But without the tool, the creativity would have stayed in his head. He would have had the idea but no way to execute it.

I’ve been seeing this pattern everywhere. People using AI to create things that bring others joy. Not because the AI is magical, but because the AI removes the barrier between having a creative idea and being able to execute it.

Someone who can’t draw using AI to create illustrations for their kid’s bedtime story. Someone who can’t code building a simple tool to help their community. Someone who can’t produce music making a soundtrack for their friend’s wedding video.

None of these creations exist to replace professionals or compete with skilled artists. They exist to enable personal expression, to create moments of joy, to connect people through creativity that wouldn’t have happened otherwise.

Learning Through Beautiful Creation

I discovered NotebookLM a few months ago, and it’s changed how I think about learning and sharing knowledge.

You can feed it information about a topic, and it creates these beautiful, sometimes masterpiece-level infographics that break down complex ideas in visually engaging ways. And people are making them and sharing them everywhere.

What’s fascinating isn’t just that the infographics are well-designed. It’s that the ability to create something beautiful drives people to share it. And when people share these infographics, it starts discussions. People who might not have engaged with a dense article will engage with a beautiful visual breakdown. They’ll share it with others. They’ll discuss it.

The AI isn’t replacing learning or teaching. It’s creating new pathways for knowledge to spread. It’s making it easier for people to package their understanding in ways that others can access. It’s lowering the barrier for someone to say “I learned something interesting and I want to share it with you” and actually be able to share it in a compelling way.

I’ve made infographics about topics I’m passionate about—strategic thinking, diplomatic concepts, frameworks for decision-making. Before AI tools, I could write about these things, but creating visual explanations required design skills I don’t have. Now I can translate my understanding into visuals that help others understand.

And when I share them, people engage. They ask questions. They share their own perspectives. They pass them along to others who might benefit. The creation becomes a starting point for connection and discussion that wouldn’t have happened if I’d just kept the knowledge in my head or written a dense explanation.

Making Expression Accessible

I started writing in 2019. And I’m going to be honest—it’s really difficult. Finding the right words, structuring ideas clearly, maintaining flow, expressing what’s in my head in ways others can understand. Writing is hard.

The AI revolution has made it more accessible in ways that have completely changed my relationship with writing. I’ve never felt more satisfied with expressing myself than I do now.

This doesn’t mean AI writes for me. It means AI helps me get unstuck when I can’t find the right way to phrase something. It helps me see different ways to structure an idea. It helps me translate the messy thoughts in my head into clear expression on the page.

I still provide the ideas, the voice, the perspective, the experiences. But AI removes some of the friction that used to make writing feel impossible on hard days. The barrier between having something to say and being able to say it clearly has gotten lower.

And I’m not alone in this. I’m seeing people who always wanted to write but felt they couldn’t—because they struggled with grammar, or structure, or confidence—now actually writing and sharing their thoughts. People are starting newsletters, writing essays, expressing ideas they’ve carried for years but never knew how to articulate.

The AI isn’t replacing their voice or their ideas. It’s enabling their voice to come through more clearly. And that’s giving more people access to the satisfaction of expressing themselves, of contributing their perspective, of sharing what they think and experience.

The Personal Touch That Makes It Special

Here’s what matters about all these examples: the personal touch. The humanity. The specific choices that make creation meaningful rather than generic.

My colleague’s birthday song could have been generic AI-generated music. Instead, it was full of specific references, inside jokes, personal knowledge. The AI provided the production capability, but the creativity and personalization came from him.

The infographics I create could be just template-filled visuals. Instead, they reflect my specific understanding, my way of breaking down ideas, my perspective on what matters. The AI provides the design capability, but the knowledge and framing comes from me.

The writing I produce could be generic AI text. Instead, it reflects my voice, my experiences, my way of thinking. The AI helps with expression, but the substance and personality comes from me.

This is what separates joyful creation from soulless automation. When you use AI as a tool to enable your creativity, your ideas, your personal touch—you create something meaningful. When you use AI to replace your involvement, to automate away the human element—you lose what makes creation worthwhile.

The birthday song was special because my colleague put thought into it. The infographics are meaningful because they reflect real understanding. The writing is valuable because it expresses genuine perspective.

Remove the human element, and you’re left with technically competent but meaningless output. Keep the human element central, using AI as an enabling tool, and you create things that bring joy.

The Temptation of Automation

I need to address the elephant in the room: the temptation to use AI to replace us entirely. To automate the process. To make everything efficient.

It’s seductive. Why spend hours creating something when AI can do it in seconds? Why struggle with writing when you can just generate text? Why put in personal effort when automation is available?

But efficiency isn’t everything in life. And something important gets lost when you automate away the human element.

The birthday song was special because my colleague spent time thinking about his employee, crafting personalized references, making creative choices. If he’d just asked AI to “create a birthday song” with no personal input, it would have been efficient but meaningless. The joy came from the personal touch, not the speed of creation.

The infographics are valuable because they represent real understanding, not just information assembly. If I just fed random content into a tool and shared the output without engaging with it, I’d be spreading pretty pictures without substance. The value comes from the learning and understanding I put into it.

The writing is satisfying because I’m expressing my genuine thoughts, using AI to help me express them clearly rather than having AI generate thoughts for me. If I automated away my involvement, I’d lose the satisfaction of expression that makes writing worthwhile.

The temptation is real. Automation is easier. But what you gain in efficiency, you lose in meaning. And meaning—the personal touch, the creative input, the human element—that’s what makes creation joyful rather than just productive.

What Gets Lost in Pure Automation

I’ve seen what happens when people lean too heavily into automation. The birthday wishes that are clearly AI-generated with no personal touch. The social media posts that are technically fine but soulless. The content that’s efficient but empty.

It’s efficient, yes. It saves time. But it doesn’t create joy. It doesn’t bring people together. It doesn’t spark discussions. It doesn’t satisfy the creator. It’s just… output. Technically competent but fundamentally hollow.

What gets lost is the very thing that makes creation worthwhile: the expression of human creativity, understanding, personality. The connection between creator and audience. The satisfaction of making something that reflects your unique perspective.

When you automate away your involvement, you save time but lose meaning. You gain efficiency but lose joy. You produce more but create less.

And I think we need to be really careful about this. Because the technology makes it so easy to automate everything. To let AI do all the work while we just prompt and approve. To optimize for efficiency over meaning.

But life isn’t just about efficiency. Creation isn’t just about output. The process matters. The involvement matters. The human element matters.

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The Balance That Creates Joy

What I’m learning is that AI is most joyful when it enables human creativity rather than replacing it. When it removes barriers to expression rather than removing the need for expression. When it amplifies what you want to create rather than creating for you.

My colleague using AI to produce the birthday song he imagined—that’s joyful. Using AI to generate a generic birthday song without personal input—that’s empty.

Using AI to create infographics that explain your understanding—that’s valuable. Using AI to generate infographics about topics you haven’t actually learned—that’s hollow.

Using AI to help express your thoughts clearly—that’s satisfying. Using AI to generate thoughts you didn’t have—that’s meaningless.

The balance is: you provide the creativity, the ideas, the personal touch, the humanity. AI provides the capability to execute what you imagine. Together, you create things that bring joy, spark connection, enable expression.

Tip too far toward automation, and you lose the joy. Keep the human element central, and AI becomes an incredible tool for unleashing creativity.

Permission to Create Joyfully

Here’s what I want you to know: AI can help you create things you couldn’t create before. Things that bring joy, spark laughter, enable expression, connect people. Use it. But don’t let it replace your creativity—let it enable your creativity.

Use it to make that personalized gift for your friend that you imagined but couldn’t execute. Use it to create visual explanations of ideas you understand but can’t illustrate. Use it to help you write that essay you’ve wanted to write but struggled to express.

But keep yourself central to the process. Your ideas. Your creativity. Your personal touch. Your unique perspective. Don’t automate away the human element—that’s what makes creation meaningful.

The birthday song was special because my colleague put himself into it. Your creations will be special when you put yourself into them. AI is the tool that makes it possible, but you’re the source of what makes it worthwhile.

And be careful about the temptation to automate everything. Efficiency isn’t everything. The process of creating, the involvement, the struggle even—that’s often where the satisfaction comes from. Use AI to remove unnecessary barriers, but don’t remove yourself from the process.

Because what I’m seeing is that AI is giving people the ability to unleash creativity they always had but couldn’t express. And when people use it that way—with personal touch, with creative input, with human elements central—beautiful, joyful things emerge.

Songs that make people laugh. Infographics that spark discussions. Writing that expresses genuine perspectives. Creations that connect people, spread knowledge, bring moments of joy.

Not because AI is magical. But because AI is enabling human creativity to come through. And human creativity, when it can actually be expressed rather than staying trapped in people’s heads—that’s what brings joy.

So use the tools. Create things. Express yourself. Share what you make. But keep yourself in it. Your creativity. Your perspective. Your personal touch.

Because the joy isn’t in the automation. It’s in the creation. And creation requires you.

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