The Story

I didn’t plan any of this. That’s kind of the point.

I studied political science and economics, thinking I’d become a diplomat. I served in the military. I went on to earn a Master’s in Diplomacy from Tel Aviv University. I speak Hebrew, French, English, and Spanish — not because I was gifted, but because I was curious, and curiosity kept pulling me somewhere new.

Somewhere along the way, I started writing. Not because I had all the answers — but because I was asking the same questions as everyone else. About how to live deliberately. About why intelligent people end up in lives they didn’t consciously choose. About whether optimism is naïve or actually the most strategic stance you can take.

Those questions became three books. The books became a newsletter read by over half a million people. The newsletter became a community — and now an app, Be365, built on the idea that the frameworks that govern nations can govern a life.

Today I serve as Head of Innovation at Israel’s Ministry of Communications — leading national technology strategy, cross-ministerial coordination, and the kind of complex institutional work that taught me what strategic patience really looks like. And I write. Every week. Because I believe the examined life is worth building, and worth sharing.